Nowadays, retailers can outsource their shelf planning requirements to companies offering planogram services for creating and maintaining store specific planograms. In simple words, a planogram ensures each store space is utilized to attract more shoppers and provide them with a pleasant shopping experience. Therefore, making full use of retail space with strategic shelf management solutions such as visual merchandising planograms is crucial for retail success.Ī well-organized store will help you cut costs, as you do not have to keep salespeople to help your shoppers look for the products they want. Instead, you would want to use every available space in the store to drive sales. You can also go old-school and physically draw your planogram with pencil and paper, or use programs like Photoshop or Google Docs to do it digitally.Have you ever wondered how retailers manage to organize hundreds of items in a store so efficiently? You would not want a single square meter of your store to be wasted when you know that you have rented place.
There are free and paid options available, although as with most software your paid options have more features.
Thinking of having a crack yourself? A quick online search turns up loads of options for planogram software, which can walk beginners through the process step by step. While the roles aren’t the same, their goals are – to encourage sales. Haven’t got the cash to splash on a pro? Entrusting the job to your visual merchandiser is a great next step. They know customer behaviour and sales goals inside-out, so it’s their job to make your store look good and perform well. If you’re a larger business with constantly rotating stock, engaging an in-house or contracted planogram specialist is a wise investment. Don’t get scared off by the level of detail required – while professional planograms are extremely in-depth, you can definitely go down the DIY route with a more simplified version that’s just as effective. No matter the size or scale of your retail operation, there is always a way to make a good planogram for it.
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